Beyond Van Gogh
Traveling Art Exhibit
(The designs listed here are not affiliated with the exhibit and are solely for use in the portfolio.)
Role and Project Goal
My goal during this project was to reduce the amount of confusion customers had with their experience at an art exhibit I was working at.
Challenges I ran into
-Handling disgruntled customers during the foundational research phase.
-Figuring out ways of clarifying the show types during ticket checkout.
Foundational Research
The idea initially occurred to me after a large number of consistent complaints from customers. Due to the position I was working during downtime I was able to perform interviews and get feedback from a large quantity of our customers. These customers spanned from customers in their 20s throughout the age typical age of 70. A number of them also having issues with site or physical issues that didn't allow them to stand. This caused them to be unprepared when finding out the seating was limited and the exhibit was a self guided walk through show. I then created an empathy map to help me organize the data and find the pain points. Most of the issues came down to unclear expectations towards the limits of the experience and confusion on the website and showtimes. This also included confusion on the show types as well.
Ideation
I decided to take a look at the website where a majority of them referenced the issues they were having and began sketching wireframe ideas for the navigation. This was to discover a better way of organizing the data on the site so that any user could find what they needed and would know exactly what to expect once they arrived. I then created a site map for my version and sketched some wire frames for some of the page changes I wanted to make. Once I had the main site up I was able to bring the most important elements down into the mobile version.
Design Research & Insights
I then created a dynamic prototype for web and mobile devices in Figma due to the exhibit also lacking a proper mobile site. I performed usability testing and most of the feedback I had revolved around the users preferring the contact information to be available on every page of the site but other than that both versions were well received.
Computer
Mobile
Solutions from Feedback
As far as improvements , some of the solutions I implemented are as follows.
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Create a footer with the contact information.